Mission-Driven Marketing for the Nonprofit Organization: Ensuring Nonprofit Vitality in Challenging Times

Build your organization’s capacity to serve today’s fast changing market.

Market-oriented organizations build foresight and responsiveness into their leadership and strategic management; they prepare to meet the next generation of community needs even as these needs are unfolding. This workshop will help you to build your organization’s capacity to serve in today’s fast-changing market.

Date: Not Currently Scheduled (8:30 a.m. - 4:00 p.m.)

Seminar Content:

  • The changing nature of competition in the nonprofit sector.
  • Preparing to be mission-based and market-driven.
  • The nonprofit marketing life cycle.
  • Customers, competitors and collaborators: a community view.
  • How to develop a marketing plan for your organization.

Fee Information: $200 for one, and $175 for each additional agency representative (Fee includes light breakfast, lunch and seminar materials)

Faculty: John Deadwyler, President of Bernard Consulting Group, Inc. and Senior Fellow of the Midwest Center for Nonprofit Leadership.

Location: University of Missouri - Kansas City (UMKC), Midwest Center for Nonprofit Leadership Resource Center, 4747 Troost Avenue, Kansas City, Missouri (Conference Room 210), Kansas City, Missouri


Registration Form


Full refunds will be given when cancellations are made at least five working days before the first class session. A $50 cancellation fee will be deducted from refunds when notification occurs fewer than five working days before class begins. No refunds will be made after the first session has begun.

Henry W. Bloch School of Management
5110 Cherry Street
Kansas City, MO 64110

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