Lisa Zhao, Ph.D.
Associate Professor of Entrepreneurship and Innovation
Areas of expertise: Entrepreneurship, innovation management, global market opportunity analysis, R&D resource allocation and project selection, marketing strategy
Lisa Zhao specializes in entrepreneurial finance and innovation management. Her scholarship revolves around new venture first product development, new venture funding and exit strategies, innovation management, market-entry decisions, and statistical methods. Her research articles appear in academic journals such as Strategic Management Journal, Journal of Operations Management, Journal of Management, Entrepreneurship Theory and Practice, Decision Sciences Journal, Journal of Product Innovation Management, IEEE Transactions on Engineering Management.
Zhao received her Ph.D. degree from Cornell University. She teaches courses for undergraduate, MBA, doctoral and executive programs and has consulted with startups and Fortune 500 companies. Before she joined UMKC, she conducted research at Cornell University and Michigan State University.