Rita Cain, J.D.
Professor of Business Law
Areas of expertise: Internet regulation, embedded advertising on TV and in online content
Rita Cain is professor of business law at the Henry W. Bloch School of Management. She is licensed to practice law by the State of Missouri and is a member of the United States Supreme Court bar. She is a certified arbitrator for the Council of Better Business Bureaus. Along with Professor Larry Garrison, Professor Cain is coordinator of the E-Commerce Tax Policy Project. She received her J.D. from the University of Kansas and a B.A. from Rockhurst University.
Cain’s research and writing generally are focused on regulation of marketing. Her latest work has focused on marketing by local and organic farms. Marketing in the United States is protected as free speech under the Constitution. Therefore, regulatory efforts such as food libel laws and limits on claims by organic producers raise first amendment issues. The role of the states versus the federal government to provide consumer protection is also a recurring issue. These issues provide ample publishing opportunities and yield important, up-to-date information for the business law classes. These topics also include interesting comparisons between the United States and international approaches to regulation.
Cain has published more than 50 articles in journals such as the American Business Law Journal, Business Lawyer, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Federal Communications Law Journal, Journal of Legal Studies Education and International Review of Law, Computers & Technology. Her work has been cited more than 100 times in some of these same publications, as well as once by a U.S. Court of Appeals. She has received grants from the Direct Marketing Educational Foundation and the National Science Foundation.