Customer Relationship Management
Instructor: Rich Delaney
Date: July 17
Class Length: 1 day
Time: 9:00a.m.-4:00p.m.
Cost: $495
What You Will Learn
At the completion of this seminar each participant will walk away with a customer relationship strategy and an outline of the key issues, the key strategies, and the key ways to monitor success.
The beginning of this seminar will provide a general overview of marketing and why marketing is not centralized to one person or department within an organization. Once the groundwork has been established the importance of tarket markets and targeted marketing will be discussed and execution through customer relationship management will be explained.
Topics Covered
- Research - Cost Effective Approaches
- Value Creation - To Differentiate
- Pricing Strategies for Optimum Long-term Profits
- Budgeting For Bottom Line Results
- Social Media - Power and Pitfalls
- Customer Retention Strategies
- Marketing Audits to Improve Profits
Who Should Attend
This seminar will benefit managers and leaders involved in making key business decisions, particularly business decisions regarding marketing budget allocation and measuring organizational effectiveness.
Registration
EMBA alumni please contact Megan Krstic at krsticm@umkc.edu or 816-235-6184 to register
At least ten (10) business days are required to reschedule or cancel any class in order to receive a full refund minus a processing fee of $50. Cancellations made less than ten (10) business days from the class start date are eligible for credit towards future classes but are ineligible for refund. When rescheduling occurs our policy requires a $50 administrative transaction fee. Any and all fees paid toward classes cancelled by Bloch Executive Education will be promptly refunded or applied to a later class date at the customer's discretion. All registrations will be confirmed within 24 hours of registration date.
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